What Are Alexa Themes?

Alexa themes are a way for customers to enhance everyday features like weather, alarms, timers, greetings, and more. By enabling a theme, customers personalize their Alexa experience based on their interests.

Alexa, Enter the Spider-Verse

Swing into your day with the iconic sights and sounds from Spider-Man: Across the Spider-Verse. With this theme, join Miles Morales (Spider-Man from Earth-1610) as he catapults into the Alexa-Verse and teams up with Alexa to help with things like weather forecasts, setting timers, and more.

In this theme, we had a 3D Miles Morales avatar, an AR video called Spider-Man mask, and a scan-for-tickets QR function.

The Results

The skill was enabled by over 500K customer accounts in 2023.