What Are Alexa Themes?
Alexa themes are a way for customers to enhance everyday features like weather, alarms, timers, greetings, and more. By enabling a theme, customers personalize their Alexa experience based on their interests.
Trick or Treat?
The Halloween Theme is a family-friendly way for customers to enjoy a whimsical Halloween experience while Alexa fulfills their everyday requests.
In 2023, we worked with the candy company, Mars Wrigley, (Snickers, M&MS) to launch our first sponsored theme. With a custom QR code, customers can shop their favorite Halloween candies, hear sweet candy jokes, and more.
Turn on the Halloween Theme
What’s the Weather?
Alexa, Tell me a Joke
The Results
Over 4MM decorated dialogs across domains.
The skill was enabled by over 200K customer accounts in 2022, and 400K in 2023.
+12% increase in dialogs per account.
+1.3% increase in overall active days for Alexa.
