Instead of leaving 90 questions unanswered, we created a long-form social series for LinkedIn Your Good Testing Questions.
Every Thursday, Eran answers one of the questions, tags Michael and James, and we watch the discussion go wild.
All questions are archived in a dropdown menu on a website landing page. The questions link to LinkedIn, driving traffic to Perfecto’s social and vice versa to the website.
The Results
New LinkedIn followers increased by 50% in September 2021.
Overall LinkedIn engagement increased by 38.7%.