
It's Raining Likes
Transformed a Perfecto by Perforce webinar into a social campaign that increased new LinkedIn followers by 50% in 1 month.

What Is Good Testing?
In August 2021, software testing industry influencers Michael Bolton, James Bach, and Perforce’s Senior Chief Evangelist Eran Kinsbruner presented a panel webinar on modern testing which covered: AI, How to use data, what to prep for in 2022 and beyond, and the state of agile & continuous testing.
The webinar had over 632 attendees and generated over 90 questions.

I Got a Question for You
Instead of leaving 90 questions unanswered, we created a long-form social series for LinkedIn Your Good Testing Questions.
Every Thursday, Eran answers one of the questions, tags Michael and James, and we watch the discussion go wild.
All questions are archived in a dropdown menu on a website landing page. The questions link to LinkedIn, driving traffic to Perfecto’s social and vice versa to the website.
The Results
New LinkedIn followers increased by 50% in September 2021.
Overall LinkedIn engagement increased by 38.7%.